{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/163cc61ffedd47ed88de48d654cfa781\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/163cc61ffedd47ed88de48d654cfa781-17882c375433a216.gif","duration":6171.72,"title":"Maria Testimonial","description":"This Loom discusses marketing and planning for a spring Ayurveda cleanse launch, including ads, email schedule, and free talk logistics. The cleanse info session is planned for April 21, with the active cleanse running April 24 through April 30, plus a free talk on April 11 and affiliate outreach (with plans for 3 to 4 affiliates). They review running Facebook ads to either a registration page or directly to the sales page, decide on simpler landing pages, and map early bird messaging and promo emails leading up to the event. They also cover using a Facebook group with prize drawings during the second, third, and final call, and share that ads in a prior test were evaluated using cost per lead and conversion."}