{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/16733fb8d3f04a7591102f0cf698c5fb\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/16733fb8d3f04a7591102f0cf698c5fb-00001.gif","duration":4104.133333,"title":"Email-Deliverability-101 - May-8-2024","description":"## Standard Operating Procedure (SOP): Email Marketing Best Practices\n\n### Objective:\n\nTo ensure effective email marketing strategies are implemented to reach the right audience with valuable content while maintaining high deliverability rates.\n\n### Key Steps:\n\n1. **Setting Up Email in Clinic Convert**:\n\n   - Ensure emails are set up for best practice email marketing.\n   - Understand the technical aspects of email marketing within Clinic Convert.\n\n2. **Utilizing Dedicated Domains**:\n\n   - Use a subdomain to protect the primary domain.\n   - Set up a dedicated domain for enhanced deliverability and brand credibility.\n\n3. **Email Deliverability Best Practices**:\n\n   - Understand the hierarchy of email sending within workflows.\n   - Monitor feedback with major ISPs to ensure emails are landing in inboxes.\n   - Test and analyze email campaigns for effectiveness.\n\n4. **Segmenting and Personalizing Emails**:\n\n   - Use segmentation and personalization to target specific audiences.\n   - Avoid spammy subject lines and limit the number of links in emails.\n\n5. **Maintaining Clean Email Lists**:\n\n   - Regularly clean email lists to remove inactive or irrelevant contacts.\n\n6. **Email Authentication**:\n\n   - Set up email authentication measures like DKIM and SPF for added security.\n\n7. **Monitoring and Analyzing Email Performance**:\n\n   - Use Clinic Convert's email stats to track open rates, bounce rates, and responses.\n   - Utilize A/B testing to optimize email content and subject lines.\n\n### Cautionary Notes:\n\n- Avoid using spammy subject lines or excessive images in emails.\n- Be cautious with email content that may trigger spam filters.\n- Monitor and manage unsubscribed contacts effectively.\n\n### Tips for Efficiency:\n\n- Use a human and honest approach in email content to build trust with recipients.\n- Test different email strategies and analyze results to optimize future campaigns.\n- Utilize Clinic Convert's features like workflows and smart lists for effective email management.\n- Contact support at support@clinicconvert.ai for any technical queries or assistance.\n\nBy following these steps and best practices, you can enhance your email marketing efforts and ensure high deliverability rates while providing valuable content to your audience.\n\nLink to Loom\n\nhttps://www.loom.com/share/16733fb8d3f04a7591102f0cf698c5fb"}