{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1719fedf4c234c6a8398afddebb6c77d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1719fedf4c234c6a8398afddebb6c77d-e176ea883b455104.gif","duration":211.401,"title":"Reviving Email Revenue: A Case Study in Operational Excellence","description":"Hi, I'm Alberto Torres, an email and SMS Marketing Specialist, and I want to share how I reversed a 30% revenue decline for a client with a $4.2 million annual email operation. By building a forensic tracking system and using Cloud to analyze over 200 campaigns, I identified issues like a broken rotation strategy and discovered 15 hidden high-performing offers. This led to a profit margin increase from 22% to 40% and a drop in subscriber churn from 1.7% to 0.8%. If your email operation is underperforming, I likely have experience solving similar issues. I invite you to check out my full case studies and portfolio, and I’d love to chat about how I can help your team."}