{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/17f28964310c47c6b0d7d70d36d4d7cc\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/17f28964310c47c6b0d7d70d36d4d7cc-378ceec94cdb9e42.gif","duration":188.827,"title":"Inside the Blueprint Intro","description":"In this video, I discuss the common struggle many founders face with their websites, often putting off updates due to feeling overwhelmed. At Clarity, we believe that most website issues stem from strategy rather than design, which is why we start every project with a Website Clarity Session. This session helps us identify the target audience, desired actions for visitors, and key messages to communicate. From there, I create a clear blueprint that outlines the necessary pages and their content, making the project feel manageable. I encourage you to consider how a strategic approach can transform your website into an effective marketing tool."}