{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/17f5ee0d27ac4bd8be0aa6b54b331c57\" frameborder=\"0\" width=\"1080\" height=\"810\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":810,"width":1080,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":810,"thumbnail_width":1080,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/17f5ee0d27ac4bd8be0aa6b54b331c57-00001.gif","duration":157.2,"title":"FBAFSSO | M1L2 | Understand the Funnel Process 🤔","description":"Hey there! In this Loom, I'll be giving you a quick overview of how our funnel process works. We have four campaigns, each with its own purpose. Campaign one is the rapid fire test where we test different audiences. If an audience performs well, we duplicate it into campaign two, which is non-dynamic, and campaign three, which is dynamic. We also have a retargeting campaign, campaign four, which is standalone and targets visitors who have been on our website within one day, one week, and one month. We'll be branching this off into three different groups. The goal is to test audiences in the rapid fire test campaign and then put real money behind them in the dynamic and non-dynamic campaigns. No action is requested from you at this time, but I'll be explaining more about how we graduate ad sets in the future."}