{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1822474df53047b8a774c90e8d8ed5a1\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1822474df53047b8a774c90e8d8ed5a1-44f11b63f1e45cb1.gif","duration":390,"title":"Why Grocery Availability Matters More in NZ","description":"In this April newsletter, I explain why availability matters more than ever for New Zealand grocery shoppers, driven by cost of living pressure, rising interest rates, and high oil prices. I also highlight how shoppers want certainty of what they will find, with a more deliberate mindset at both category and brand level. I outline four areas to focus on, planning, main reason to go shopping, the importance of availability itself, and the risk of walking away. If these categories are out of stock, shoppers may shift baskets and leave completely. No specific action was requested, though contact details were provided to talk through category and availability insights."}