{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1987446aafa5400f88c06300c1f348c4\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1987446aafa5400f88c06300c1f348c4-00001.gif","duration":387.402,"title":"The Revenue Impact of #% Better 📈","description":"Hey there! In this video, I want to discuss how improving our Click-Through Rate (CTR) in marketing emails can have a significant impact on our revenue growth. I'll be using a real-life example to demonstrate how even a small improvement in CTR can lead to higher conversions and ultimately more revenue. We'll dive into the numbers, including a global database of 20,000 contacts, an average sale price of $20,000, and a rolling monthly average CTR of 2%. I'll also explain how we can identify solid prospects and convert them into meetings, showcasing the power of optimizing our CTR. So, let's explore the importance of running A-B tests and fine-tuning our email strategies to maximize our CTR and drive revenue growth. Enjoy the video and feel free to take action by implementing these strategies in your own marketing efforts!"}