{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1a18e558c22c475b93176e1cdf46f151\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1a18e558c22c475b93176e1cdf46f151-1697040163773.gif","duration":1198.1563495679993,"title":"Understanding Consumer Behaviour &amp; Psychology","description":"In this video, I discuss the concept of marketing to mind states and how it can enhance the effectiveness of advertising campaigns. I introduce the nine mind states identified by Will Leech in his book \"Marketing to Mind States\" and explain how they provide insights into behavioral design. I also touch on the importance of understanding consumer behavior and psychology in creative exploration and research. Throughout the video, I provide examples and practical applications of these principles. Watch to gain valuable insights and strategies for optimizing your ad campaigns."}