{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1a4b81c3916e49479a59179ead823d76\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1a4b81c3916e49479a59179ead823d76-af12acc57eaf4d53.gif","duration":462.199,"title":"The Google Ads Transparency Center","description":"In this video, I walk you through the Google Ads Transparency Centre, where you can explore the ads your competitors and similar non-profits are running. I demonstrate how to filter ads by country, date, and format, using the Children's Museum of Manhattan as an example. You’ll see how ads can pull information from Google Business profiles, creating unique ad formats. I encourage you to analyze the messaging of your competitors, particularly focusing on direct calls to action for donations. Once your own ads are live, I invite you to return to this tool to see how they compare."}