{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1a4fb4addd894d039a85553b5b89c4cd\" frameborder=\"0\" width=\"1908\" height=\"1431\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1431,"width":1908,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1431,"thumbnail_width":1908,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1a4fb4addd894d039a85553b5b89c4cd-1708631273479.gif","duration":1235.511,"title":"Performance Max Campaign Setup lead gen","description":"In this video, I walk you through the process of setting up a Performance Max campaign. I explain the importance of conversion-based bidding and caution against using customer acquisition as a conversion action. I also discuss location targeting and share a cautionary tale about targeting the wrong audience. Additionally, I highlight the significance of offline conversion tracking for lead gen campaigns. Finally, I provide tips on creating effective ad headlines and descriptions. Watch this video to learn how to set up a successful Performance Max campaign."}