{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1b4bfcffce0840278b5e426628e7b069\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1b4bfcffce0840278b5e426628e7b069-6aac204acd0ee346.gif","duration":290.1,"title":"Ideal Customer Profile Mapping 📊","description":"In this video, I walk you through the process of scoping the Ideal Customer Profile (ICP) and how we define what an ideal customer looks like. I explain the importance of mapping data points to properties in HubSpot and how we utilize a software solution to automate this process. I also share insights on how we enrich customer data to better qualify leads and improve our sales strategy. Please take a moment to review the ICP mapping process, as it's crucial for our overall strategy."}