{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1b52e41caf8e4f9c8f60c67560635fd7\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1b52e41caf8e4f9c8f60c67560635fd7-8cc0a117ee839471.gif","duration":792.0785,"title":"SNEAK PEAK INTO ANDROMEDA","description":"In this video, I share insights on how we've figured out Andromeda and its current ad testing strategies. I emphasize the importance of creative volume and diversification, noting that the lifespan of ads has significantly decreased, making fresh creative essential for maintaining campaign performance. I discuss how to effectively scale ad budgets by increasing creative volume rather than just replicating existing ads. Additionally, I highlight the need for unique assets tailored to different customer avatars to expand our audience reach. Stay tuned for a deeper guide next week, and I encourage you to start implementing these strategies in your campaigns."}