{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1ba64082d41a4d44961359448ff39c79\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1ba64082d41a4d44961359448ff39c79-fdfa2ddf2cd00db4.gif","duration":186.5,"title":"Stirling Cooper: &quot;I just sit back and watch all the extra cash come in&quot;","description":"This Loom shares results and rationale for working with Tobin and his team to improve overall marketing and customer conversion. The speaker says revenue doubled within a couple of months, with monthly revenue increasing 75% above the benchmark after four months and 250% above the benchmark last month. They credit comprehensive improvements across the customer experience, including a 1,200% increase in lead capture rate, email open rates up to 176% and click-through rates up to 150%, and transformed sales pages and checkout with constant A/B testing backed by data. The speaker adds that the work is seamless, not disruptive to the in-house team, and evergreen so systems compound over time."}