{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1bd5b83936c34706ad8026af5eb04c2d\" frameborder=\"0\" width=\"1834\" height=\"1375\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1375,"width":1834,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1375,"thumbnail_width":1834,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1bd5b83936c34706ad8026af5eb04c2d-ad929a835b26558d.gif","duration":570.551,"title":"Understanding the Shift from SEO to AISEO: Key Insights for Brands 🚀","description":"In this video, I discuss the emerging concept of AISEO and how it differs from traditional SEO. While both rely on search results, AISEO places a greater emphasis on brand mentions and positive sentiment rather than just backlinks. I've noticed that AI-driven traffic converts at about double the rate of organic traffic, primarily because it targets bottom-of-funnel leads. I encourage you to focus on providing AI with comprehensive information about your products, including context and unique selling propositions. Additionally, I'm excited to announce that we're launching a service focused on brand mentions, so stay tuned for that!"}