{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1cb6c41d6bf24a88b2d0cdb813d68636\" frameborder=\"0\" width=\"974\" height=\"730\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":730,"width":974,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":730,"thumbnail_width":974,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1cb6c41d6bf24a88b2d0cdb813d68636-00001.gif","duration":288.067,"title":"Tone of Voice for Your Brewery","description":"Hi everyone, in this video, I'll help you define a tone of voice for your brewery. We'll discuss the importance of standing out in a crowded digital world and how a tone of voice can help. I'll introduce Carl Jung's 12 core personality types and how they can be applied to your brewery's messaging. We'll explore different personalities like the artist, ruler, caregiver, explorer, jester, and hero, and see how their language can engage your audience. No action required, but feel free to share your brewery's personality in the comments below!"}