{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1ceef20877d0498db9ca881ce37683f0\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1ceef20877d0498db9ca881ce37683f0-f0e41c8c26652b23.gif","duration":235.005,"title":"Optimizing Pricing Strategies for Maximum Sales Impact 💰","description":"In this video, I walk you through BDSA's pricing assistant and dashboard, which help brands identify their optimal price points by analyzing various factors like product types, sizes, and locations. For example, we found that our brand's most common price for 1 gram distal disposables in Southern California is $30, but stores listing at $33 are outperforming in dollar velocity. I also highlight the importance of understanding discount effectiveness, revealing that a 30% discount is currently losing us money, while a 10% discount shows a positive lift, albeit infrequently. I encourage you to consider these insights to make informed pricing decisions and potentially adjust our discount strategies for better margins. Thank you for your attention!"}