{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1d70d9810b7f4771937043faae5b04d9\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1d70d9810b7f4771937043faae5b04d9-493214126e134d19.gif","duration":2794.416667,"title":"Email and Text Marketing","description":"This Loom explains how to run email marketing from within lead center, focusing on the CRM native email marketing engine rather than external tools. It covers key advantages like verified contact emails, in-CRM personalization, unified open and click tracking under each contact record, and centralized campaign data that can be correlated with other CRM modules. The setup includes subscribing to the email marketing module, configuring a shared email account with a verified sending domain via DNS records, and adding required details like the reply-to and postal address short codes for compliance. To launch a campaign, users create an email template, build a contact segment, and schedule and publish the campaign, noting it may take up to about two hours for large sends such as 30,000 contacts. The Loom also mentions an upcoming automated anniversary greeting feature expected to launch in the next 2 to 3 weeks, sending scheduled email and text messages for birthdays, client anniversaries, and marriage anniversaries with safeguards for deceased contacts."}