{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1da6d351c312462aa67299b8ea4aa600\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1da6d351c312462aa67299b8ea4aa600-58b30355b0f519e1.gif","duration":100.25,"title":"Four Plus One Roofing Industry Changes 2026 📉","description":"I think the roofing industry is not going to stay the same. It is being rewritten by private equity buying 56 platforms in 18 months, Home Depot investing $18 billion in your supply chain, insurers quietly rewriting policies, and Fannie Mae and Freddie Mac pushing ACV only roof policies on 70 percent of American mortgages. It all converges with rising deductibles, option clause pressure, direct repair programs, and tariffs spiking materials 25 percent, plus AI changing office work. We just released a free four plus one reasons field guide for steep slope contractors in 2026. Download it in the link below, because today matters."}