{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1dd00f8e7f2d430ca77b98b52b66f52e\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1dd00f8e7f2d430ca77b98b52b66f52e-1716981653951.gif","duration":199.933,"title":"An interesting A/B test scenario","description":"Hi, I'm Ashwin, co-founder and CEO of customfit.ai. Today, I want to showcase a very interesting use case from one of our customers, Bella Vita. They have hidden the entire review section on their website and added a message asking visitors to check how many happy customers they have. By doing this, they are increasing engagement and potentially improving conversion rates. It's a great example of how A-B testing and personalization can be used without any technical help. Check it out!"}