{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1dd7fcd400b845058bcd89b15b191fbf\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1dd7fcd400b845058bcd89b15b191fbf-4f3d727e1c728e38.gif","duration":217.66,"title":"Activating Facebook Meta Customer Lookalikes","description":"This Loom explains how to activate and use Facebook Meta audiences for targeting segments that resemble top customers. The speaker selects customer-based segments (Next Wave, Fashion Fusion, and Cultural Collection) and activates them, then connects the Meta ads manager account using a 9 to 15 digit ads manager ID. If audiences have not been used before, they must run a few campaigns to enable third party audiences, then return to Meta Ads and click accept audiences to make them available. The example audience shared includes an estimated total of about 600,000 people, and the speaker notes geographic constraint should be handled within Meta Ads locations controls."}