{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1e56f0b786b44c20a58423a29814871d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1e56f0b786b44c20a58423a29814871d-a4d222caa74db233.gif","duration":388.63950000000006,"title":"Intent based - Cold email outreach ","description":"I walk through how we approach cold email outreach in three pillars: infrastructure, data, and outreach. Infrastructure is where 70 percent of campaigns fail, so we use secondary domains, set up DKIM, DMARC, and SPF, warm up mailboxes, throttle sends, and monitor bounce, spam, and reply rates daily. For data, we use intent based buying triggers like hiring, funding, CEO changes, and a matching tech stack. For outreach, we run 4 to 5 sequences with triggers for personalization and spin text for deliverability. There was no direct action requested from viewers."}