{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1f1979abe4384f569b9ebb1fa33378d3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1f1979abe4384f569b9ebb1fa33378d3-bd4f96ba16c48fa7.gif","duration":415.233333,"title":"Little Happies Co Audit","description":"This Loom explains how the company is losing roughly $12,000 per month due to weak email infrastructure and provides a recommended fix. The author says visitors are not captured with a pop-up and that the footer email sign up failed to deliver messages after testing, so interest is lost within 24 to 48 hours. They argue that without proper email flows on Shopify, the same customer leak remains, noting that Etsy immediately recommends competitor products after purchase. They propose implementing an eight-email welcome flow and also add cart abandoned emails, citing a typical 15% industry standard for cart recovery. The author references Christy’s brand and suggests a final email including a small discount after building trust over seven days."}