{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1f61f9b339dd4b3cb6f12d39ae930db3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1f61f9b339dd4b3cb6f12d39ae930db3-1cae28acd8ba2bb3.gif","duration":280.249,"title":"Analyzing AOV Trends and Strategies for Improvement","description":"In this video, I analyzed our Average Order Value (AOV) from June to December 2025, revealing a significant decline from June to August, a peak in October, and a sharp drop in December. I discussed the successful promotion in October that led to a nearly 50% increase in AOV and suggested replicating similar strategies to boost December's performance. I recommend utilizing the Experience Engine and Quick Actions to create targeted promotions, such as offering discounts on popular products or testing new items. It's crucial to reflect on past successful campaigns and adapt them to the current season. I encourage you to take action by implementing these strategies to enhance our AOV moving forward."}