{"type":"video","version":"1.0","html":"","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1fb1cfa363874f648512131cc9b4e191-f60089b5216a7525.gif","duration":8188.348,"title":"Live QA- Awesome Updates - Offer Comparison, Seller Assist and More","description":"The meeting demonstrated a newly enhanced offer and offer-comparison workflow within the property/offers platform, showing how to generate offers, build property pages, compare offers, and leverage them to create competition and drive higher seller outcomes. The host explained nickname masking, featured offers, timers, buyer-agent offer submission and verification, and how verified offers surface publicly to spur additional offers. Questions covered API-generated offer edit limits, handling incomplete buyer submissions, MLS/linking concerns, and a product discussion about showing gross offer amounts versus net-to-seller amounts with a proposed compromise to show both in agent-facing views.\n\n### Call purpose and overview 0:00\n\n- Announced the live Q&A and weekly cadence for these calls, intended to showcase new product features and best practices.\n- Emphasized the focus on recent offer and offer-comparison feature rollouts and intent to demonstrate how to use them for listing conversations and marketing.\n- Invited questions via chat and indicated team availability during the demo.\n\n### Generating offers and creating a property page 6:03\n\n- Demonstrated creating a property by typing an address and generating multiple instant institutional offers.\n- Showed saving the property and accessing it from the dashboard or browser, stressing fast setup for offers and property pages.\n- Noted added shortcuts and integration with recently launched “Clients” interface and that property pages include photos, description, and video fields.\n\n### Offer comparison setup and nickname masking 8:00\n\n- Walked through property settings to open the offers panel and add cash and traditional (MLS) offers for comparison.\n- Showed adding multiple cash offers and a named MLS sample traditional offer with expected closing date.\n- Demonstrated nickname feature to hide actual buyer names (e.g., replace Zoodelio with Buyer1) for seller-facing sharing.\n- Highlighted ability to select which offers to compare and to mark a featured offer, then save and open a custom shareable comparison URL that includes property photos and branding.\n\n### Using property pages to market listings and leverage offers 13:36\n\n- Explained turning on offer mode for a traditional listing to leverage cash offers to increase seller proceeds when marketing on the open market.\n- Demonstrated adding property description, video URL, photos, and setting a timer/countdown to create urgency.\n- Emphasized property pages as social- and MLS-shareable URLs that capture leads and display highlighted offer activity to buyer agents and consumers.\n- Mentioned automated lead-capture script is built into property pages and QR codes as a high-engagement signage tactic.\n\n### Buyer-agent offer submission, calculation, and verification 18:21\n\n- Showed buyer-agent flow: agents register via the public link, enter offer amount, concessions, compensation, closing date, upload docs, and click calculate.\n- System computes net-to-seller and shows differences versus highest offer to nudge buyer agents to improve offers.\n- Demonstrated submitting an offer, listing-agent notifications, verifying offers in the dashboard, and how verified offers become the highest public offer if applicable.\n- Explained automated notifications: when a new higher offer arrives, previous buyer agents receive emails prompting updates, fostering competition.\n\n### Managing comparisons, featured offers, and verified display rules 23:12\n\n- Demonstrated editing comparison selection after multiple buyer-agent submissions to show only the chosen set of offers to sellers.\n- Showed toggling featured status to affect display prominence; turning feature off makes offers display uniformly.\n- Clarified verified offers are required to display publicly on property pages and that the comparison tool is flexible—agents pick which offers to show and highlight.\n- Noted system choices on showing unverified offers are configurable and verification drives public exposure and competition.\n\n### Q&a: editing api-generated offers and handling incomplete buyer submissions 26:24\n\n- Addressed inability to edit API/Jira-generated offers without breaking the data chain; only non-API offers can be adjusted manually.\n- Recommended a workaround for incomplete buyer submissions: listing agent can enter the buyer's info but use the agent's email to receive notifications, then later ask buyer to complete or change email if needed.\n- Advised communicating to buyer agents that portal submission is required and faster than manual email exchanges; editing buyer contact later is possible but often slower than having buyer complete portal submission.\n\n### Q&a: using property pages for relaunches, mls inclusion, and lead capture 30:02\n\n- Confirmed property pages and offer mode can be used for relaunches after updates; agents can add property details, photos, videos, timers, and enable offer mode even if initial equity was low.\n- Stated MLS rules vary: some MLS allow links directly in descriptions, others require placing links in attachments or a specific field; agents should check local MLS rules.\n- Reiterated built-in lead capture and social sharing benefits, and recommended QR codes on signs as high-performing channels.\n\n### Q&a and product discussion: showing gross offer amounts vs net-to-seller 33:41\n\n- Raised agent concern that showing net-only hides gross offer amounts that can entice competing buyer agents in multiple-offer markets.\n- Discussed tradeoffs: gross offer amounts can be misleading if concessions reduce seller proceeds; net-to-seller reflects true seller outcome.\n- Proposed solution: show both offer amount and net in agent-facing/comparison views while keeping net emphasized for seller decisions; agreed to test visual arrangements and gather feedback from pilot users.\n- Planned next steps: product team will test changes in a test environment and reach out to select users for feedback on displaying offer vs net.\n\n### Offer display: net versus gross 42:29\n\n- Discussion of whether to display buyer offer amounts or net-to-seller values and concerns about buyer agents reacting if net reveals concessions.\n- Proposal to add a toggle in offer settings to show net, offer amount, both, or hide prices entirely per property.\n- Team consensus that optionality and per-property flexibility solves differing market/legal needs and agent preferences.\n- Dev action: UI team to prototype toggle and automated math for net calculations.\n\n### Offer submission fields and required info 45:25\n\n- Buyer agents must register and provide contact info, then enter offer amount, credits, closing costs, concessions, and requested commission when submitting offers.\n- Platform supports uploading documents (contracts, proof of funds, disclosures) and timestamps each upload.\n- Agents can update uploaded docs later without changing initial offer; each buyer has a custom link for edits.\n\n### Public view versus in-system visibility and alerts 46:37\n\n- Public list view can hide price details while the in-system offer submission experience still notifies submitting agents if they are below competing offers and by how much.\n- Email alerts about being outbid are intentionally generic to avoid sharing dollar amounts in markets/states with restrictions; in-app details remain accessible.\n- Toggling between net and offer changes in-app advisory behavior and comparative math used in alerts.\n\n### Using preliminary cash offers and in-person appointment workflow 50:06\n\n- Workflow described: send preliminary cash offers to generate appointments, then collect final offers and optionally add or edit offers in the system to show updated comparisons at appointments.\n- Agents can add offers manually, rename them, and include program fees (treated as concessions) to reflect negotiated final numbers for sellers.\n- API updates: some buyers now send API callbacks when offers update; team working to integrate consistently.\n\n### Seller permissions, disclaimers, and documents 52:30\n\n- Consensus that agents should create an addendum/permission document for sellers stating that the agent will use the platform and that offers may be shown transparently.\n- Platform includes disclaimers clarifying offers are not contracts until fully executed and various CYA messaging is built into emails and settings.\n- Terms and instructions section is customizable per property to upload seller-facing terms and procedures.\n\n### Masking, white-labeling, and sample/fake offers 01:01:14\n\n- Platform allows nicknaming/masking buyer identities to white-label offers when sharing with sellers or third parties.\n- Agents raised concern about fabricating offers; platform supports adding sample or comparison offers labeled as such (e.g., 'sample') and marking unverified offers for comparison only.\n- Old behavior prevented flexible samples; new version permits non-verified comparison entries to avoid misrepresenting real offers.\n\n### Document management and buyer agent interactions 01:04:28\n\n- Buyer agents can upload contract documents directly to their offer entry; uploads are visible to listing agents in one consolidated location.\n- System timestamps uploads and allows buyers to add missing documents (e.g., proof of funds) later using their unique link.\n- Agents appreciated centralized document storage to avoid email chasing and to ensure completeness before negotiation.\n\n### Notification behavior and opt-out toggle requests 01:07:24\n\n- Agents reported cases where email notifications about new/higher offers caused other bidders to withdraw; suggested an opt-out toggle for activity notifications per property.\n- Proposed solution: an activity/auto-notification toggle to collect offers silently (no outbound alerts) so listing agent controls subsequent communication.\n- Team noted majority of cases benefit from notifications but agreed adding optionality per property is feasible and easy to implement.\n\n### Representing buyers, dual closings, and compensation 01:11:17\n\n- Discussion about representing institutional/cash buyers and how compensation is factored: platform prelim offers already factor compensation so net-to-seller remains consistent.\n- Dual/assignment closings discussed; many closing costs are reduced for cash deals (no appraisal, fewer lender-driven fees) though some fees persist and secondary closing costs are smaller.\n- Agents advised clear upfront disclosure to buyers and seller about representation and logistics; platform contact liaisons (e.g., Maria) available to assist.\n\n### Marketing, lead capture, skip-trace and texting 01:15:41\n\n- Recommendation to use platform landing page templates for outreach; sending a link lets owners type an address to see values/offers and notifies the agent when owners engage.\n- Platform can skip-trace addresses to obtain contact details where permitted; printable assets/screenshots can be used for offline mailers.\n- SMS/text notifications currently disabled globally due to A2P/industry issues; system supports email notifications and texting could be re-enabled as an optional feature later with consent/opt-in handling.\n\n### Wrap-up, action items and next steps 01:27:59\n\n- Joe committed to bringing feedback to the dev team and exploring toggles for net vs offer display, activity notifications, per-property settings, and optional SMS.\n- Team to monitor API integrations from buyers for consistent offer updates and to evaluate potential data source partnerships mentioned by Joe.\n- Participants to expect follow-ups from the product team and direct messages (e.g., Maria contacting agents) for onboarding and specific property questions."}