{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1fc9b19f854848368c0903cd4517536d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1fc9b19f854848368c0903cd4517536d-049ac906f97781dc.gif","duration":2436.638,"title":"Session 1 - Business Scaling for Growth by VERTIK","description":"In this video, I focus into the crucial aspects of business scaling for growth, covering key triggers for expansion, the significance of attracting investors, and essential metrics like market potential and lifetime value. Understanding the role of investors, whether strategic or financial, is vital for sustainable growth. I also touch upon different stages of financing, from concept to maturity, offering insights to help you navigate the funding landscape effectively. Take note of the actionable steps provided to assess your business's readiness for growth and attract potential investors."}