{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2000e1dd45e043089fa7caf294a3d788\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2000e1dd45e043089fa7caf294a3d788-dfcc0cba375da443.gif","duration":59.6,"title":"Transforming Lead Forms into Instant Bookings","description":"In this video, I discuss the common issue with lead forms that don't allow customers to actually book appointments, especially after hours or on weekends. With nearly 80% of people choosing the first company to respond, it's crucial to meet the on-demand expectations of our customers. We need to enhance our booking experience to auto-qualify leads and ensure appointments are scheduled only when our reps are available in the area. This approach will optimize routes and match the right rep to the right job. I encourage you to rethink our current lead process to improve conversion rates."}