{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/200bd68a4b464a2092f6cc65b0cd7463\" frameborder=\"0\" width=\"1842\" height=\"1381\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1381,"width":1842,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1381,"thumbnail_width":1842,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/200bd68a4b464a2092f6cc65b0cd7463-10d4dabddd126291.gif","duration":330.377,"title":"Redesigning Voter Engagement in School Levy Elections","description":"In this video, I share my experience using the five-wise and SCAMPER methods to tackle the issue of low voter engagement among non-parent property owners in school levy elections. I discovered that the root cause is not a lack of information but rather a narrow definition of who the communication system serves, leading to feelings of exclusion among these stakeholders. By reframing our communication to address their specific concerns, such as property tax impacts, we can enhance their engagement without additional budget or software. I encourage you to push beyond surface-level assumptions and explore systemic solutions to foster inclusion. Let's rethink who we design our communication for to bridge these engagement gaps."}