{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2020ec19ce9143f78e0bff00824eebbe\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2020ec19ce9143f78e0bff00824eebbe-00001.gif","duration":133.09999999999997,"title":"Addressing Booking Engine Abandonment for Independent Hotels","description":"Hi, this is Tom from Oroch. In this video, I will discuss the issue of booking engine abandonment for independent hotels and propose a new booking journey that can significantly reduce abandonment rates. I will explain why abandonment happens and present the Guest Experience (GX) design methodology as a solution. By implementing GX, we can provide website visitors with the necessary information upfront, allowing them to make informed decisions about room availability and pricing before redirecting them to the booking engine. Join me as we explore this innovative approach to enhance the booking experience for hotel guests."}