{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2029a61f607f4a9cbebf044254f30c06\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2029a61f607f4a9cbebf044254f30c06-1451a49798dc68aa.gif","duration":239.233322,"title":"Building Audiences Like a Pro","description":"This Loom shows how to build a persona-led GWI audience for targeting and analysis, beyond basic demographic filters. It demonstrates creating an audience for a global sportswear brand launching a premium shoe by starting with millennials in urban locations, then layering active lifestyle behaviors using grouped interests and behaviors. It refines further with mindset indicators using AND logic for being health conscious and buying premium products, and excludes price conscious consumers. It strengthens consistency with count logic requiring at least two active behaviors, then recommends validating sample size with wave and location filters, aiming for at least 100 samples, such as in the UK across 2025 and 2024."}