{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2059030314a44ed891e286facb2dbd59\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2059030314a44ed891e286facb2dbd59-4534cce7ab01d6bd.gif","duration":207.31,"title":"Analyzing Top Brands in the Market: Insights and Trends","description":"In this video, I walk you through how to identify the top brands within a specific market using GreenEdge's Analyst Suite and Business Suite. For example, I selected Maryland and highlighted that the top 10 brands account for almost 50% of total sales volume, indicating a long-tailed market. I also demonstrate how to analyze trends year-to-date and assess in-store performance, including metrics like dollars per store per day and share of shelf. Additionally, I recommend focusing on the top 20 brands by percent change to spot up-and-coming brands, such as Amber, which grew from $3,000 to $119,000 in sales. Please explore these tools to better understand market dynamics and identify growth opportunities."}