{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/20624e8c9c594b819efaec66651e211a\" frameborder=\"0\" width=\"1832\" height=\"1374\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1374,"width":1832,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1374,"thumbnail_width":1832,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/20624e8c9c594b819efaec66651e211a-4703fb14a8886cf6.gif","duration":1041.469,"title":"Mastering Your Niche: Attracting the Right Audience and Defining Clear Outcomes","description":"In this video, I discuss the importance of being specific in targeting our niche, particularly for women over 50 and those with specific health goals. I emphasize that subjective terms like \"tired and burnt out\" are ineffective and suggest focusing on objective descriptors that clearly define our audience. I also highlight the need for quantifiable end results that resonate with potential clients, such as losing a specific amount of weight or achieving a certain fitness goal. My action request is for you to refine your messaging by being clear and specific about who you help and the tangible outcomes they can expect. This approach will enhance our ability to attract clients and drive sales effectively."}