{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/21ad0115e32d40f0b10599cb504f3f8a\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/21ad0115e32d40f0b10599cb504f3f8a-b417747ff32611de.gif","duration":596.25,"title":"Building Essentialist CEO in Public: Lessons from My Recent Webinar Launch","description":"In this video, I share my recent experience with a webinar and launch for my new office, which unfortunately did not meet my expectations. With over 18,000 email subscribers, I only had 128 registrants and 26 attendees, resulting in just nine sales, which was disappointing compared to my previous successes. I realized that my messaging and operational preferences led to attracting the wrong audience, and I encountered several technical issues that affected deliverability. Moving forward, I plan to adjust my pricing model and better align my strategy with my ideal clients. I also request your feedback through a short survey to help me understand your needs better and how I can serve you effectively."}