{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/21b78aef2bc14817b734db808df7c550\" frameborder=\"0\" width=\"1226\" height=\"919\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":919,"width":1226,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":919,"thumbnail_width":1226,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/21b78aef2bc14817b734db808df7c550-4185e95d65d95f15.gif","duration":1440.5,"title":"How to Become More Marketable With Aura","description":"This Loom explains why becoming more marketable depends on how you are perceived, arguing that your “aura” and personal marked ability drive attention and sales. It walks through a six to seven part marked ability framework, including results (proof), personality, appearance, reputation (what others say), network, skill and competence, and culture. The creator uses a Kobe Bryant versus Tim Duncan example to show how stronger perception can lead to far higher endorsement income, citing 357 million versus 2 to 5 million. The Loom also covers the snap judgment effect that causes viewers to judge within three seconds, and it concludes that great videos require triggering strong emotions through psychology and being an interesting, remarkable person in real life."}