{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/21d7ff175c7f49afa2879e35be072ad7\" frameborder=\"0\" width=\"1112\" height=\"834\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":834,"width":1112,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":834,"thumbnail_width":1112,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/21d7ff175c7f49afa2879e35be072ad7-50cd13d08eef96c5.gif","duration":556.977,"title":"Turn Creative Opinions into Measurable Data","description":"I believe creative challenges come down to one root problem, multiple opinions, and just beneath that is translation, like guessing what shade of red or green someone means. Perception is measurable, and when you ask one person you get an opinion, two people create disagreement, and thousands create data. The right data gives confidence to move forward and helps clients feel certain their project will succeed. This community is for thoughtful creatives, and if you are a professional creative who wants to understand what connects, join and leave a comment about your work and what you want to understand better."}