{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/224dc00113fe4083845ccdddc432e306\" frameborder=\"0\" width=\"1538\" height=\"1153\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1153,"width":1538,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1153,"thumbnail_width":1538,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/224dc00113fe4083845ccdddc432e306-db8f56183abc024a.gif","duration":212.193,"title":"Maximizing Agency Value: A Guide to Effective Case Studies","description":"Hey, I’m David Hose, and in this video, I’m sharing my case study builder that I hope will be really helpful for you. With over a decade of experience in agency marketing and pipeline management, I’ve developed frameworks to help agencies clarify their value and improve their positioning. I walk you through how to use the builder, including recording your client story and leveraging AI tools like ChatGPT for drafting. I also outline my framework, which includes positioning, publishing, productization, partnerships, and persistence. I encourage you to dive in and start using the builder to enhance your case studies!"}