{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/233f975ab4bb49afadb4a229abcfb0c2\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/233f975ab4bb49afadb4a229abcfb0c2-3c64d21f05ace555.gif","duration":535.753,"title":"Driving Consumer Engagement through Digital People: A 2024 Initiative Overview","description":"In this video, I share an initiative I led in 2024 to pivot from a B2B to a B2C approach, allowing us to validate the value of digital people experiences directly with consumers. We focused on GenZ, leveraging their openness to new technology and addressing their unmet needs post-pandemic. Within six weeks, we launched an MVP using a no-code platform, achieving 20,000 monthly visitors and an average of 9 conversations per user per week. Our findings highlighted the importance of no-judgment assistance, particularly in sensitive areas like HR and healthcare. I encourage you to explore the product and consider how these insights can inform our future strategies."}