{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/242432031bea468ebef8b9383871c213\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/242432031bea468ebef8b9383871c213-f5ab784de745b5b1.gif","duration":299.387,"title":"Segments","description":"This Loom explains how to read and interpret ethnographic segment pages in the UltraWorldSignature segmentation system. It describes the overall structure of 17 groups containing 80 nested segments, with groups derived from age, income, and urbanicity. The overview page provides a one line summary, demographic and income distributions, live two week social media topics, and retail and restaurant visitation indexed versus a national average where 100 is average and 200 or 300 indicate increased likelihood. Other pages show geography at zip code level, in store store category visitation with index versus count and options by DMA or state, live data for spending with frequency comparisons, plus interest, social following, and demographic views including regional income differences such as higher income in the New York City DMA."}