{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2426b48152d940cebe65cf49876a3ac3\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2426b48152d940cebe65cf49876a3ac3-f7050f935097dc71.gif","duration":294.551,"title":"Cape Take Home Assesmenet - ProtonVPN 🚀","description":"Hi Cape team, in this video, I’m excited to share my take-home assessment solution for Proton VPN, focusing on enhancing user trust and understanding of our app's performance. I developed a multi-step onboarding process that clarifies the trade-offs between privacy and speed, aiming to reduce churn, which is currently at 30%. I also propose a reactivation loop for disgruntled users, offering a free month of our premium product to encourage retention. I utilized AI for holistic thinking and research to inform my design choices, and I’ve packaged everything in a presentation deck for further review. I invite you all to explore the Figma file and provide your feedback."}