{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2435b4c3cc4e41ec88bc1381c2fdd522\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2435b4c3cc4e41ec88bc1381c2fdd522-03799bfba69558ab.gif","duration":188.634,"title":"EVP and Employer Brand Playbook Overview","description":"Hey team, in this video, I’m excited to walk you through phase one of our EVP and employer brand playbook. This phase focuses on discovering and activating our EVP, which is crucial before we dive into our external employer brand. I’ll outline the steps you need to take and the data you’ll need to gather, including using a surveying tool like Typeform. Please make sure to pay attention to the details, as the insights we gather will be vital for our future initiatives."}