{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/24f3532102bc44d7bb044b4fb44c754e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/24f3532102bc44d7bb044b4fb44c754e-1717090714808.gif","duration":344.94,"title":"Understanding and Optimizing Your Wedding Venue Sales Funnel","description":"In this video, I provide a preview of one of the segments covered in the Rocket Venue Bootcamp. I explain the different phases of the wedding venue sales funnel - awareness, consideration, conversion, and decision - and how leaks can develop in each phase. I introduce a dashboard scorecard that helps venue owners identify and address these leaks. By focusing on the right metrics and comparing them against industry standards, venue owners can optimize their sales funnel and track their progress over time."}