{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/258151626ff741098dfb5d4dca954900\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/258151626ff741098dfb5d4dca954900-00001.gif","duration":303,"title":"Loom: How to Convince Customers with Value and Options","description":"In this Loom video, I discuss the importance of justifying the price and creating a message of value when trying to convince customers to make a purchase. I highlight the key value proposition of a client's proprietary state-of-the-art technology system that keeps frozen food fresh. I then explain how to frame options based on customer preferences and offer incentives to encourage purchases. Additionally, I cover the significance of guarantees, features, and social proof in building trust with customers. No specific action items are requested in this video."}