{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/260b52a8a44f423ab4d7e6b684e8c91a\" frameborder=\"0\" width=\"1362\" height=\"1021\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1021,"width":1362,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1021,"thumbnail_width":1362,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/260b52a8a44f423ab4d7e6b684e8c91a-e4cd054bcd40a33d.gif","duration":445.8459,"title":"B2B | How lead gen platform, Commercial Experts, could improve their emails","description":"In this video, I review an email I received from Commercial Experts, a lead generation platform, after I filled out a form for market research. I discuss how their email design is cluttered and overwhelming, with a lack of focus on the recipient's needs and challenges. I highlight the missed opportunities in the subject line and preheader, as well as the poor accessibility and messaging throughout the email. I suggest that they could improve their approach by structuring information more clearly and getting to the point faster. Overall, I rate the email a 3 out of 10 and encourage them to consider these points for better engagement."}