{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2656059e884b48c3876c3350ae351c8c\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2656059e884b48c3876c3350ae351c8c-a17fcac4c124b8f9.gif","duration":744.085,"title":"Three LOI Tactics for Freelancer Growth","description":"This Loom shares three tactics to use LOIs to turn connections into freelance work, emphasizing how to create warm leads from virtual events. First, connect with speakers from virtual webinars and conferences, then build social proof on LinkedIn; one example led to freelancing for Forbes after the editor Nick accepted a connection request and later invited the creator to email to chat. Second, capitalize on industry trends by monitoring conversations and researching prospects quickly in about 20 minutes, using authentic connection points to reach out via LOIs. Third, think like an advertiser by contacting people listed on advertising or custom content pages; an LOI to Todd resulted in a referral to a tech opportunity worth over $30,000, with work materializing over time through periodic check-ins."}