{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/27f94083f4c04746afda4642b19147c2\" frameborder=\"0\" width=\"2149\" height=\"1612\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1612,"width":2149,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1612,"thumbnail_width":2149,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/27f94083f4c04746afda4642b19147c2-a7a7055881cf4cba.gif","duration":456.261,"title":"Scaling E-Commerce Ads to 620K","description":"This Loom reviews results from restructuring Meta ad campaigns using clients’ Ads Manager, including how the presenter improved CTR and reduced cost per acquisition. They describe an initial e-commerce MB testing that scaled in 60 days by increasing budgets, restructuring campaign architecture, reducing wasted hours, and raising CTR to 30%, along with CPA reduction and conversion improvements. They also share lead generation and persuasion outcomes, noting spent amounts around $100 with 67 and 63 conversions, and another campaign where they initially flopped due to a high cost per website (about $5,000) before recreating ads to scale to 61. Finally, they reference a January 16 testimony where ad budget reached about 620K in one currency (about $300 per day) and the client reported about 100 sales in 72 hours after the restructuring."}