{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/28e9d6219b99431fa1e4f7fadada752b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/28e9d6219b99431fa1e4f7fadada752b-6540b1745f98adcd.gif","duration":330.68,"title":"Brand Safety in In-App","description":"Brand Safety in In-App\n\nBrand safety isn’t optional, and in-app gives you more tools than most channels to keep your ads in clean, viewable, and fraud-free environments.\n\nIn this bite, Tomás breaks down the three layers of brand safety that make in-app programmatic a stronghold for brand-conscious marketers.\n\nHere’s what you’ll take away:\n🛡️ Layer 1: Why the app ecosystem is safer by design (App Store curation, app-ads.txt, high viewability formats)\n📊 Layer 2: How programmatic adds transparency through DSP controls, schain, and SDK-based integrations\n✅ Layer 3: What third-party tools like OM SDK and IVT detection add to the stack"}