{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/292894ea596d46f3be00b20234b25b62\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/292894ea596d46f3be00b20234b25b62-edd43bb0787b62b3.gif","duration":3011.08,"title":"Design Sales, Language, and Client Outcomes","description":"This Loom explains the structure and value of an upcoming 12-week design business accelerator cohort. The host outlines onboarding calls Thursday to Friday and weekly US and UK sessions starting Monday, with seven tasks in week one and a focus on shipping less “stupid stuff” to increase business development output. A key theme is shifting from design-language and feature-based selling to clearer communication that customers understand, using a “big idea” positioning and content strategy to become the category leader. The host also mentions that they have helped clients close larger deals, with average project fee increases cited as about two to three times and more than typical six-figure deal outcomes, and notes the cohort doors open for 24 hours before enrollment closes tomorrow."}