{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2a06de0e49f94c30bca447e79c050d69\" frameborder=\"0\" width=\"1780\" height=\"1335\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1335,"width":1780,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1335,"thumbnail_width":1780,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2a06de0e49f94c30bca447e79c050d69-8c77766164f01821.gif","duration":380.203,"title":"Getting Started - HubSpot Buying Groups ","description":"This Loom demonstrates the Buying Groups functionality inside a HubSpot company profile, focusing on how to map key stakeholders for a deal. It shows three setup options: AI AutoBuild to map contacts based on job titles and org placement, template-based creation using mid-market persona templates (for example CEO, CTO, CRO, VP of sales), and building from scratch. After mapping, it highlights the activity heat map to see engagement by sales and marketing and identify gaps, using an example where only sales engagement is present and Karen is engaged via marketing. It also explains how to pull in non-enterprise or placeholder contacts via search, mark partner-influencing contacts with a department label, and add relationships and notes between contacts."}