{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2a3afd45fb64404fa3f78ca1faf847ed\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2a3afd45fb64404fa3f78ca1faf847ed-2f9261939e215c22-full.jpg","duration":3570.52,"title":"Email Marketing Masterclass for Med Spas","description":"This Loom explains how to set up and run effective email marketing for Forever Book, with a focus on deliverability and template-based campaigns. It covers the program’s use of dedicated subdomains (clinicname.medicalspotlink.com) to protect the main domain, the technical setup in Settings under email services, and the warmup process (about 7 to 15 days, including an optional subdomain plus email warmup). It details best practices for email blasts and drip campaigns, including short subject lines, minimal design, batch scheduling (sending 10 a.m. to 2 p.m. Monday to Friday), and monitoring metrics with benchmarks like 95 percent delivery rate and spam at 1 percent or below. It also discusses how to interpret results such as open rate and suggests using tools like mailtester.com or spamtester.com when deliverability or spam placement is unclear."}