{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2b2b248aa4184f27adcf27d7920fd311\" frameborder=\"0\" width=\"1664\" height=\"1248\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1248,"width":1664,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1248,"thumbnail_width":1664,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2b2b248aa4184f27adcf27d7920fd311-00001.gif","duration":613.5666666666673,"title":"Pricing Strategy for Real Estate Services","description":"In this video, I will explain our pricing strategy for real estate services at Acre in Seattle and Acre Agency. We use a concept called price anchor, where we present our highest price package first. We offer different packages, including a premium package, a care package, an essentials package, and a portfolio package. I will also discuss how we use Tonomo, a software we helped develop, to present our packages and services to clients. By offering packages and upsells, we are able to provide more value to our clients and increase our average order value."}