{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2ba1326e388a49d99a17383c9cdfef1e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2ba1326e388a49d99a17383c9cdfef1e-076729f5e1c9afdd.gif","duration":102.766667,"title":"Measuring Favorites to Checkout Retention","description":"I set up a retention chart to answer what percentage of users click the new add to favorites button, then come back later to complete checkout. I started the chart with the favorites button clicked CSS selector, defined it as a custom event in Full Story, and named it clicked add to favorites. I set the returning event to clicked checkout and displayed the percentage of users who come back on or after each day over a 30 day window. I also showed how to export the chart or add it to a dashboard for ongoing monitoring. No action was requested from you."}